Voice To Text SEO Strategy: Many people see SEO as disconnected from other aspects and try to make their way into the rankings by stuffing keywords. In the early days of the internet, sites could rank higher with excessive keywords. But today, Google uses several criteria to rank a website. So, brands today should prioritise the holistic well-being and performance of a site. They should spend equal time and energy in user experience as with keywords. Both UX and SEO work together for the overall performance of the site. To help you understand, let’s see how you can boost your voice SEO strategy with UX best practices.
Optimize Title Tags for a better user experience
Working on title tags is essential both for user experience and SEO. Clear and precise title tags provide an overview of the information in the blog post. Customers scan the titles to decide whether they should read the content. Well-crafted titles save their time and help them judge whether the content is worthy of their valuable time. Also, enticing title tags encourage the readers to spend some time with the content. Seeing the importance of optimizing title tags, many brands hire an SEO company in Delhi to work with their headers. But title tags go beyond user experience in driving more traffic to the website.
Optimizing title tags makes it easy for crawlers to scan the pages and index them. It will increase your rankings on Google searches, and help your site get featured on voice searches.
Use header tags like H1, H2, and H3 to differentiate between the heading and subheadings in your content. It will help readers read your headers and locate the information they need in specific paragraphs. By working with an SEO company in Delhi, you can incorporate keywords in title tags. Google will fetch your site based on the keywords included in your titles when people make voice searches, and you will also rank higher on the SERP.
Improve Site Navigation
We earlier mentioned that optimizing title tags improves user experience. Site navigation takes the concept further and increases the overall experience. People need incentives to do something, but if your site is cluttered and disconnected they will leave quickly. They don’t want to drain their energy wading through a disorganized site. But brands working with a website design and development company can organize all their information and present them visually attractive. When the information is neatly presented, customers will stay longer on the site. They will see that they get a good return for the time spent and come back more to enrich their knowledge.
Google ranks sites based on the extent to which they are user-friendly. The search engine pulls results from sites that have a good record of user-friendliness. It determines whether to promote a site based on bounce rates, dwell time, engagement rates and repeated visits. All these things will help Google algorithm determine whether to fetch results from certain websites for voice searches.
Websites should prioritize mobile user experience and improve mobile site speeds. Use white space effectively and use readable fonts to improve the mobile user experience. Work with a website design company to remove popup ads and replace them with user-friendly ads to increase your voice rankings. Since voice searches are made primarily from smartphones and voice assistants, prioritizing mobile user experience is the key to increasing voice rankings.
Create an FAQ section
FAQ sections help people get the information they need instantly. They don’t need to waste time scanning through multiple pages. When they speak something into the voice assistant, Google will pull out some information from a site’s FAQ section. So, brands must have a FAQ section to increase their brand visibility.
When people encounter a brand for the first time, they will have several questions. It will take some time for them to get comfortable with the brand. But the FAQ section gives them a quick picture of what they should expect from the brand. It helps customers make quick decisions and become loyal customers in a short while.
To get found on voice searches, the FAQ section is the key. So, find out what questions people have about your brand. There are several free tools available to identify the pressing questions based on search terms.
After identifying the questions, you should write precise answers to the questions. Your answers should stick to the point and must be easily digestible. Using bullet points and numberings will help your site get featured in rich snippets as well. When you incorporate keywords into your FAQ section, you will increase the chances of getting found on voice searches. The FAQ section is not just for user experience but also for voice rankings.
Target local customers
People make voice searches from smartphones with a GPS feature. When they make a voice query Google fetches information about a nearby brand based on their location. Also, people make queries with suffixes like “near me” and “nearby”. They want their orders delivered quickly, so they look for products nearby. So, brands should target local customers to get found on voice searches.
Brands should get their brands listed on GMB and other local listings. They should update the business name, phone number, and address regularly. Also, they should get happy customers to leave reviews about them online. Optimizing those reviews will help people find the brand on voice searches. Since voice search is mostly local, brands should focus on local SEO to increase their voice rankings.
User experience and SEO go hand in hand to increase voice rankings. When customer interest is prioritized, brands can see the success of their voice SEO strategy. It’s all about giving the best customer experience for the time and energy spent with the brand. There is no need to worry about keywords and crawlers: if you prioritize the customer experience the rest will follow suit.