The Role of Lighting in Creating Effective Custom Stands

Creating an effective custom stand for a trade show, exhibition or event requires more than just a great design. A lot of people might not know it, but attention to lighting is essential in ensuring the stand stands out from the crowd and catches the eye of potential customers. 

The right lighting can add impactful colour, texture and dimension to your custom stands, creating an inviting atmosphere that encourages visitors to explore. It may not be the first thing you think of when designing a custom stand, but it should certainly be one of the primary considerations.

What exactly is a custom stand? 

A custom stand is an exhibition booth designed to reflect the company’s brand and promote its products or services. Custom stands are often used in trade shows, exhibitions and other events with the aim of creating a lasting impression on potential customers.

Are custom stands right for your business?

If you want to draw attention to your brand during an event, then you’ll need eye-catching custom stands. Custom exhibition stands are generally more expensive than standard stands, but they allow for greater creativity and flexibility when it comes to design. They also create a memorable experience and can help you stand out from the crowd, making them ideal for businesses that want to make an impact at trade shows or exhibitions.

When it comes to lighting a custom stand, there are several factors to consider. These include:

  1. Ambient lighting – Ambient lighting sets the overall mood of your stand. It can be used to accentuate certain features, such as products or graphics and create a pleasant atmosphere.
  2. Spotlighting – Often used to highlight specific areas of the stand, spotlighting should be carefully done and placed for the best effect, which is to draw attention to particular products or displays.
  3. Accent lighting – Accent lighting can be used to enhance particular features or add a touch of drama to the stand. It’s commonly used in combination with ambient lighting for maximum effect.
  4. Colour temperature – The colour temperature of light has an impact on the appearance of your stand, as well as how comfortable visitors feel. Warmer light is often used to create a cosy atmosphere while cooler tones can be employed to create a more modern and professional look.

Where should you get your custom stands?

When looking for custom stand solutions, it’s important to ensure that the company you choose has experience in designing and constructing stands for trade shows and exhibitions. Gor for a company that can provide expert advice on lighting options and design tips and tricks to help create the perfect display. 


As we have learned, creating an effective custom stand requires more than just a brilliant design. The right lighting is essential in ensuring your stand catches the eye of potential customers and leaves a lasting impression. By taking the time to plan and select appropriate lighting, you can create a unique display that truly stands out from the crowd. 

Remember to use lighting correctly in your custom stand design as it can add impact, drama and interest to your display.

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