In-house Marketing vs Marketing Agency: What Should You Go For?

If you own a business, you must craft marketing strategies at some point. However, in this age of outsourcing, it’s not an absolute necessity to have an in-house marketing team of your own.

Let’s say you’ve decided to outsource all the business processes related to your marketing needs. Even then, you’ll face the question of whether you should hire In-house marketing or a marketing agency.

In this article, we’ll discuss the pros and cons of each path so you can better understand them. So, bear with us, and by the end of this article, you’ll be able to decide what’s best for you and your business.

Hiring a Marketing Manager

Hiring a marketing manager would be the traditional way to go. In this case, you would have to hire someone with the proper accreditation and skills to handle all your marketing-related business processes. There are so many well-known virtual assistant service providers who can provide you with the most skilled digital marketing virtual assistants.

There are multiple benefits to hiring a marketing manager. Firstly, the person will be able to attend every strategy meeting. As that person will be a part of your organization, you’ll be able to share sensitive business data with him. This will help him make more informed decisions.

Also, having a person around you provides more access. So, you can ask that person for any tips or help more comfortably.

However, there are many drawbacks to this as well. For starters, hiring a marketing manager can be very expensive. You can expect to pay upwards of $100,000 a year for only one person.

Also, hiring only one marketing manager may not suffice. A person can’t be great at every skill. However, your business may require a specialty in more than one skill set. Then again,

generating new ideas can become extremely difficult for one person, especially when he’s doing it for a long time. The process might get repetitive, further restricting the flow of creativity.

So, hiring a marketing manager is a good choice as long as you can afford to hire multiple. While this will help create unique marketing campaigns, it will cost your business a lot. So, unless your business can afford to spend millions a year, you shouldn’t opt for marketing managers.

Hiring a BPO Marketing Agency

Now that you know the pros and cons of hiring a marketing manager, it’s time to look at what a marketing agency can do for you. In short, you’ll get most of the advantages of hiring a marketing manager and can omit most disadvantages, but it’ll be efficient.

The first advantage of hiring a marketing agency is that you’ll get to tap into a pool of talents. A marketing agency consists of multiple marketing executives and managers, and every person brings something different to the table.

So, no matter what you require, you can be sure you’ll get quality output from a marketing agency. A single marketing manager can’t be good at everything, even if that person has years of experience. This is where a marketing agency pulls ahead.

Also, agencies offer more resources in comparison. It’s given that a team consisting of multiple professionals will be able to provide more technical support, ideas, and links compared to one.

Secondly, a marketing agency doesn’t require as much maintenance as a marketing person. One of the key offerings of marketing agencies is that they take the entire load off of your shoulders. All you need to do is convey your requirements and expectations for any project. This is all you have to do. You won’t have to check up now and then or supervise the project. You’ll get the desired output within the deadline as long as it’s a good agency.

Last but not least, marketing agencies are much more cost-effective. As we’ve discussed previously, you’ll need to spend around a hundred thousand dollars behind a single marketing person annually. You won’t get the maximum output unless you hire multiple marketing managers and executives.

On the other hand, marketing agencies offer a team of professionals, but they charge much less. They don’t charge less because they offer lower quality output but because of economies of scale. Agencies handle multiple clients at once, so they can curtail expenses as much as possible. So, marketing agencies are much more affordable in comparison.

That being said, BPO business process outsourcing isn’t flawless. You need to know multiple factors before hiring a marketing agency. Firstly, you may not be able to share all of your data with these companies. Even if you do, you’ll have to sign strict contracts so that the company can’t use any loophole to extract or steal any data.

You can choose not to share some of the data with the outsourcing firm. However, in that case, the firm may be constrained or may fail to make the right decision, as it won’t be as informed. So, you’ll have to go through the hassle of legal issues.

Secondly, agencies will never allocate their entire time to you only. As discussed previously, agencies handle multiple projects from different clients at a time. Also, you can’t expect more attention from them as it’s their policy to put focus equally on every client. So, hiring a marketing person will be better in this case as you’ll have much more access to them.

Last but not least, hiring a marketing person is more or less a permanent solution. Even if one manager leaves or you hire a new one, you’ll have the files from the previous manager. So, it’ll be relatively easy for the new manager to understand what’s going on with your business.

The same can’t be said for a marketing agency. A marketing agency will invest a lot of time in understanding your business properly. You’ll be interviewed thoroughly and have to answer many questions. However, you’ll go through this process whenever you change the agency. This is a relatively steep curve, and you’ll have to go through this every time you hire a new marketing agency.

Although this might not be a huge issue as it’s for the greater good of your company, it’s still something you should be aware of.

Marketing Agency vs Marketing Person: Which One Should You Hire?

Now that you know what each has to offer, it’s time to make your pick. We recommend hiring a BPO marketing company which is solid reasoning behind it.

Firstly, BPO marketing companies can reduce your costs to a significant level. So, if you have budget constraints or think that the budget would be better utilized if it were allocated in other aspects, then BPO services are the way to go.

Secondly, these services can help you cover a lot of sectors at once. A holistic approach to marketing campaigns is essential.

Lastly, these agencies can take the entire load off of you, which you won’t get from a marketing manager. So, it’s recommended you opt for an agency instead.


As you can see, hiring marketing outsourcing companies can be much more beneficial for a company. Sure, these firms do come with some disadvantages. However, you won’t notice these disadvantages unless we’re talking about a large dollar corporation.

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