Future of Digital Marketing: The digital marketing sector witnessed rapid and significant growth with the recent global pandemic outbreak. Following the abrupt decline of physical and real-time contacts, companies and customers immediately switched all focus and operations to online.
Marketing enterprises invested significantly in webinars, landing pages, websites, email marketing, social media, mobile applications, and multiple other digital platforms and resources to develop deeper and better bonds with more modern and technologically aware clients.
Consequently, the post-pandemic scenario for the digital marketing landscape has become very different, and it’s safe to say that numerous digital marketing ideas and trends will dominate the online business world. Given this sector’s accelerated growth and demand, a certified digital marketing professional is necessary for every marketing company.
Considering all these, you may wonder what’s so great and lucrative about the digital marketing future. What does the future behold, and how will it impact the online world in the coming years? Take no worries, as this article is your one-stop guide to all queries. So, let’s start.
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Video marketing- the forefront of Digital Marketing is here to stay
There’s no doubt that long-form content has been an excellent asset of digital marketing for the past decade. This type of content includes web page content, landing page content, blog articles, emails, etc.
Simply put, any long content that can fit keywords and optimize for the Google search engine falls under this category.
Currently, more people use their smartphones to browse the internet. A report from Statista confirmed that “in 2022’s second quarter, mobile gadgets (except tablets) accounted for 58.9% of the overall world website traffic.” Also, content has become shorter and will stay that way for the next decade.
Another promising form of digital marketing is live video streaming. It enables enterprises to connect and resonate with their audience via online space. This helps the enterprises develop an idea of the community that fits their brands.
Only social media can be the space where live streaming works. However, the future speaks something else. Since video streaming has become the go-to option for establishing connections and resonating messages after the pandemic, there’s no doubt that video content for websites will be prominent in the future.
If your business website generates top-notch quality videos, the site will enjoy day-to-day following. More viewers mean enhanced conversion rates. Furthermore, the conversion may be multifold if your site produces mobile-optimized video content.
AI-Powered technology for next-level marketing
For a considerable time, artificial intelligence or AI has been extending what’s feasible throughout digital marketing. Moreover, in the coming years, we will witness tremendous jumps in what this innovation can do.
Chatbots will evolve into a contact center norm and increasingly replace human operators. That’s because AI and ML algorithms grow increasingly powerful and thus can imitate humans with almost eerie precision.
Branding is becoming increasingly interactive and individualized, and chatbots empower businesses to capitalize on this futuristic trend without putting an increasing burden on the staff or assets.
Artificial intelligence is additionally employed in branding. Although it has not yet attained human ingenuity, Google is already utilizing AI-powered advertisements to improve ad results. It selects the most effective ad styles and language and dynamically updates it in response to user interaction.
Social commerce is the upcoming biggest trend
Accelerated by the impact of the global pandemic and the rapid shift of consumers to online purchases, more and more consumers are integrating their shopping activity with their social media actions. Thanks to social sites like TikTok and Instagram, the definition of social commerce has changed.
These sites introduced multiple advanced features that enable consumers to get products right from their social media accounts. Because many consumers already follow popular brands on social media, leveraging these networks to boost conversion and drive sales becomes easier.
Now, most brands take advantage of shopping and social media integrations because many modern tech-aware consumers respond more to social commerce. To make a prominent remark in social commerce, digital marketers must leverage the power of user-generated content, innovative calls-to-action, and influencer marketing.
Given this urgent need and demand, it’s safe to say that social commerce will be a significant part of the future of digital marketing.
Increasing demand for virtual reality in marketing
The primary task of digital marketing managers is to determine and assess numerous tools to ensure more engaging, entertaining, unique, and personalized experiences for their clients. Virtual reality has proven to be a competent and effective solution for the last couple of years.
According to research conducted by MarketsandMarkets, VR will emerge as the most crucial segment of digital marketing campaigns by 2025, and its market will be worth $53.6 billion (estimated) by 2025.
By employing the narrative approach, VR technology allows individuals to engage with a brand or organization with nothing but an emotional resonance that is inconceivable in conventional advertising methods. Several prominent smartphone and vehicle makers have already been fully using VR technology by providing a 360-degree immersive experience.
Voice control optimization with long-tail keywords
When it comes to voice search and voice control optimization, long-tail keywords will play a significant role. The content developed by digital marketers will have to fit and cater more to the long-tail keywords.
However, marketers can face trouble learning how to fit those keywords naturally into the content. Given all these, it’s safe to say that voice searching will become the most prominent aspect of digital marketing, surpassing the need for text searching within the next decade.
Final thoughts
In current history, digital marketing has expanded at an accelerating rate. With the aforementioned biggest advances and breakthroughs, the future of this sector appears to be quite promising.
More technical developments and insights are expected to ignite, stimulate, and bring in new innovative and captivating branding experiences.
This will surely become a fascinating trip for all of us as long as digital marketing enterprises keep paying attention to their target customers’ requirements, goals, and aspirations.